Google has been talking about penalizing website without a SSL Certificate for a long time now and the fact that they have implemented this is no surprise for any developer…
In case you haven’t noticed that one of the most used browsers undergone some changes in the way it displays SSL Certificates, let us show you… Normally chrome showed a website with SSL security in the following manner:
But in late 2016 beginning 2017 this started to change and any site with a valid SSL Certificate is being showcased in the following way:
The new addition, a clear green Secure padlock!! If you wondered why this matters and what the implications for a website is, read on… The definition of SSL certificate hasn’t changed and will still have the same psychological impact as it used to have but seeing the words Secure next to a URL can only offer additional ‘browny-points’ to merchants who have it.
It’s so important for you to install an SSL certificate on your website especially if you offer a service or product collecting personal information.
Think about it: if your customers are going around to their usual sites—Google, Amazon, Facebook—and at each one they see the words “Secure”, what are they going to think if they land on your site and see … not that?
But wait there is more, On January 31st, any page that has a credit card entry field or a form that doesn’t have a valid SSL certificate will also change. Here is a side-by-side comparison of two pages without an SSL cert:
If you think about it, if you see ‘not secure’ would you feel comfortable adding your credit card details?
There’s no official word when exactly these changes are coming, but if anything, they should motivate you to put an SSL certificate on all your pages so you don’t get caught unaware.
For several years, Google has telegraphed this move. They’ve even encouraged people to switch to HTTPS by making it a part of their ranking algorithm. Fundamentally, the move is about creating a safer web, where even accidentally sending non-encrypted information is more difficult.
And while it may seem like a pain for you now, imagine how furious your customers would be if they sent personal data over an non-encrypted channel.
My business is on a platform. Does this affect me?
While many platforms provide a secure checkout—usually on their own domain—we think it makes sense to have your own SSL for all your pages. Not only will you be improving your search ranking in Google AND avoiding having the words “Not secure” plastered next to your URL, you’ll also keep your checkout on the same domain as the rest of your site, making the shopping experience feel more uniform and professional.
It’s your move
At the very least, you need to make sure that any page of yours that has a credit card field or form also carries an SSL cert. January 31st is rapidly approaching and we strongly encourage you to avoid the association of being “Not secure” in Google’s eyes.
The better move, however, would be to cover all your domains, all your pages—every single inch of your online business—with an SSL certificate and if you do not know where to find one, you can buy one from our online shop by clicking this link: