PAY PER CLICK ADVERTISING 

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What is the difference between Organic Search Results and Paid Search Results?

Most people still don’t understand the difference between organic and paid results. When Google, Bing, Yahoo or any search engine display the results of what you were looking for, it displays two types: organic and paid. Organic results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.

Paid results are in general terms, advertisements. The website owner or marketing company as HB Web have paid Google, Bing Or Yahoo to display their Website for certain keywords, so these listings show up when someone runs a search query containing those keywords.

On a search results page, you can tell paid results from organic ones because search engines set apart the paid listings, putting them above or to the right of the organic results, or giving them a shaded background, border lines, or other visual clues. The following figure shows the difference between paid listings and organic results.

Have a look at the top two results when we searched Eye-Watch

Organic Vs Paid

So what is Pay Per Click?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customize strategy and reporting tailored to your needs.
We provide the support and guidance you require to accomplish your goal, be it maximizing return on investment, increasing leads, or driving brand awareness.

Our Pay Per Click Services


PPC Audits

Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.


Bing Advertising

Our in-house Bing ads agency team has the training and expertise you need to make the most of Bing’s popular PPC platform.



Social Advertising

EasySeo can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.


Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product.



Google AdWords

Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.


Remarketing & Retargeting

Improve ROI and increase conversions by marketing to people who have all ready visited your website.


Our PPC Packages

We also provide custom packages that fit any budget

Request a free quote

Or let us plan your online compaign together